Private residential care home for the elderly

Situated in a prime residential area within easy reach of the M5 and M6 motorways, Avondale is situated on the A451 112 mile from Stourbridge town centre. There is a shop and a pub within walking distance and regular bus services to both Kidderminster and Stourbridge are available.

Our aims and objectives

Avondale strives to be a homely place that aims to provide a high standard of care, quality of life, independence and dignity for its residents within a happy relaxed atmosphere.

How we achieve this

Avondale is a privately owned and family run residential home for 15 residents, so we care able to offer individual and personal care in a homely environment. As we are a relatively small home, we pride ourselves in being able to offer tailor made care for each resident. This means that we offer the right level of help needed with walking, dressing, washing etc that is required. We understand that everyone's needs differ, and so we create an individual care plan with each resident on admission. This is regularly reviewed to ensure that the correct level of assistance is always received.
In any help we offer, we encourage residents to be independent as much as they can and we support self medication wherever possible.

Services and Facilities on offer

All rooms at Avondale are single. All rooms have private washing facilities and 10 of the 15 rooms offer private toilet facilities. Rooms are located either on the ground or first floor and first floor rooms are accessed via a shaft lift, so there are no stairs to negotiate. Residents can have either a bath or a shower at Avondale, a shower room is available where residents can sit down to shower and a power assisted bath is installed.
There are 2 communal lounges at Avondale and a separate dining room. Avondale ensure that home cooked meals, sweets, desserts and cakes are freshly prepared daily. Meals can be taken in the dining room at specific meal times, or room service is available as an alternative.

Image result for cqc logo   Click here for our Care Quality Commission inspection report



01384 235 590

45 Norton Road, Norton, Stourbridge,
West Midlands.  DY8 2AH

Residents are free to choose the time they would like breakfast and can choose anything from a traditional cooked breakfast, cereals toast with preserves, porridge or fruit. Lunchtime meals are a set menu, however special diets, likes and dislikes are always catered for and an alternative cooked as required. Evening tea consists of a choice of light meals and a sweet. In addition to these meals, mid morning and mid afternoon tea breaks with biscuits and or cakes are served each day, and residents can order other drinks or snacks at any other time of the day or night.

Services included within the fees Full 24 hour care All meals and drinks 24 hours a day Laundry service (except dry clean items) Emergency call system Use of private bedroom and facilities Use of all communal rooms and areas All entertainment, activities and excursions All meals and drinks whilst out with Avondale.


All of our staff are well-trained with certificates for in-house and external accredited courses. Many hold professional care qualifications, and all members of staff are encouraged to take NVQ2 in care.


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